Guiding organizations to the intersection of smart, sensible strategy, and compelling creative.
With me, you get the strategic thinking of a Chief Marketing Officer plus the resourcefulness and work ethic to help with implementation.
Because I have been both a consultant and a client, I understand client-agency relationships and what it takes for internal teams to implement agency strategies.
After working across a variety of industries and in organizations of all sizes—Fortune 500 tech firm to small arts nonprofit—I understand the common thread of how businesses and organizations work.
In my consultancy, I focus on working with educational institutions, nonprofits and arts organizations but my broad experience makes me a valued advisor for any purpose-driven brand.
Background
Advertising
As an advertising account executive, helped consumer and corporate clients build their businesses with advertising, PR and market research.
Bank Marketing
Part of a scrappy marketing team that transformed a sleepy Houston savings-and-loan into a national banking and mortgage company.
Tech Marketing
Integrated marcom leader at IBM Software Group as it forged a competitive position in the emerging internet economy. All our marketing strategy was guided by data and advertising creative was tested for relevance in markets around the world.
Education Marketing
As vice president of marketing and enrollment at St. Edward’s University, successfully repositioned the school as a top-ranked liberal arts college.
For 18 years, I led the quest to strengthen the school’s reputation, grow student enrollment and create a climate for effective fundraising.
Increased undergraduate enrollment by 75%
Ranked #8 in U.S. News & World Report’s list of Best Universities in the Western Region (unranked in 2000)
$175 million raised for scholarships and facilities
Artful Wandering
Alongside my professional career, I’ve long had a passion for arts and culture. When I’m not working, you’ll find me attending gallery openings, studio tours, museum events, or taking in a play or musical. I’m lucky to live in Austin, where public art and natural beauty are abundant and accessible. When the weather is good, I walk around Lady Bird Lake or on the Violet Crown Trail. When the Texas heat becomes too much, I head to Utah to hike in the Wasatch Mountains.
