Work Samples
Strategic Marketing & Communications
Led comprehensive brand strategy and activation including market research, positioning, advertising, visual identity, brand architecture, communication and brand standards, website design and strategy, content strategy, an award-winning university magazine, internal communications, and environmental branding.
Recruitment Marketing
Responsible for $15 million in new revenue per year. Developed sophisticated, multi-year, print and digital campaigns tailored to prospective student and parent audience segments, integrated with events and personal outreach from the Admission team.
Strategic communications plan, brand development, website redesign, messaging, annual report creation, content planning and creation for this foundation that invests in college access and success.
“Paige continuously helps us think through the high-level goals of our communications and then build out detailed strategies to achieve those goals. She is responsive, honest, professional, and fun to work with.”
Leslie Gurrola, Director of Programs and Strategy
Brand strategy, positioning, and messaging for this K-12 school serving students with language-based learning differences in New York City.
[In partnership with Mission Minded]
“Things are cruising along here at Churchill. We are slowly infusing our new brand values throughout our community and are even building our annual fund campaign around them. It's an exciting time!”
Kimberly Campbell, Chief Philanthropy and Communications Officer
Conducted a peer audit of this California institution’s marketing communications department. Documented recommendations for staffing, structure, best practices and internal relationship management in a report to the CMO and the Provost.
Brand strategy, messaging, naming and tagline for a national Jewish environmental organization created by the merger of Hazon and the Pearlstone Center.
[In partnership with Mission Minded]
Marketing communications plan to drive attendance and attract more collectors for this citywide fine arts festival. Segmentation strategy and content development.
Website content strategy and writing for this start-up on a mission to create meaningful change in employee benefits.
